iS Clinical sought a more refined and cohesive digital presence, beginning with updates to the B2B website and extending into the brand’s first retail and ecommerce experience. I worked on this redesign by shaping page layouts, streamlining content flow, and helping define the visual direction for the new online environment. Beyond the core site updates, I also developed a wide range of digital assets including homepage banners, campaign graphics, Amazon storefront imagery, and social media visuals, ensuring consistency across every customer touchpoint. This ongoing digital support helped unify the brand’s look and feel while creating a cleaner, more intuitive experience across platforms.